“Psychologists call a certain human behaviour The Law of Reciprocity. It basically says that when someone does something nice for you, you will have a deep-rooted psychological urge to do something nice in return. As a matter of fact, you may even reciprocate with a gesture far more generous than their original good deed” Reboot Authentic
Understanding this behaviour should provide direction to how we structure our content plans.
Being afraid of providing content of value online is the easiest way to allow your competition to surpass you. You will lose out on positioning in the market, developing brand awareness and building a solid base for lead generation. If you are learning about the sales process you will start by teaching how to build rapport. If you are learning about a sales funnel you start with building awareness. Either way the answer to being able to make a sale is in your ability to be empathetic with your audience or be a authority figure and expert.
Developing video and photo content which generates a increase in revenue is just as much about planning messaging as it is planning the visuals.
Internet personalities like Chris Do, the founder of the future, is a great case study on someone who start a YouTube channel not knowing where it would lead. He provided thousands of hours of advice, training, and valuable content to graphic designers for free. Providing this value positioned himself as an business coaching expert for creatives and marketers around the world. As a result not only did his business grow but millions of dollars worth of knew of opportunities were presented to him. Chris did not try and sell his audience, he simply provided them with great information on a video platform and allowed his sales funnels to do the rest.
So how can you provide value? What video content would your audience and customers be interested in watching? What product could offer which provides the most benefit?