Adam is passionate about populorising a positioning first approach to creating brands and marketing successfully. Encouraging his clients to avoid the latest shiny object and instead focusing on foundational activities that provide real long term growth and return.

Conducting workshops with companies that have the courage to differentiate themselves in the market. Removing the tactical short-term marketing approach that plagues long-term success. Giving ambitious businesses the information and tools to attract more customers, are more profitable and build real value and loyalty using the power of a Brand.

Adam has worked in training government organisations nationally, spent time in the military understanding the power culture has on a groups success, has lead national training organisations and has consulted with industry leaders across the country.

Initially starting his career in Information Technology, Content Creation, and Training. It is there Adam has learnt the importance of having a bigger, more powerful, long term plan that gives a business clarity on the path they want to take. This allows them to align their products and services with customers true needs. This uncommon level of focus allows these businesses to reap the compounding benefits that strong positioning provides.