The Rule Of One
Rule of One A SINGLE APPROACH TO SUCCESS The Rule of 1 is concept for those who are looking for an easier method for increasing their sales and interest from potential customers. The concept is simple and is one of the cornerstones behind my approach to branding, positioning, marketing and even sales. The Rule of […]
Sales Are A Lagging Metric Of Your Positioning
Sales Are A Lagging Metric Of Your Positioning A FOUNDATIONAL APPROACH TO SALES Do you find yourself during the sales conversation constantly being drawn into comparisons with other companies’ products and services? Being asked by prospects that are close to finalising a sale “What is different between this or going with [insert competitor]?” If you […]
This Simple Method Is Helping Businesses Double Their Profit
This Simple Method Is Helping Businesses Double Their Profit A PRACTICAL EXERCISE Stop! Take two minutes to complete this exercise and see how much your offers are actually hurting your business. After the exercise I will show why this is costing you and how to make changes fast in order to get increased benefits and […]
1 Proven Strategy For Increasing Profit
The 1 Proven Strategy For Increasing Profit A POSITIONING APPROACH What is one method for increasing a company’s profits that have been proven time after time? We find this is the answer for the huge majority of businesses out there, and it is so simple that it is often overlooked. Are you constantly having to […]
Does Your Brand Have A Compelling Story
Does Your Brand Have A Compelling Story COMMUNICATING TO CUSTOMER ON A DEEPER LEVEL Does your brand have a good reason to exist? Have you considered how you will connect with consumers on a deeper level compared to your competitors. Powerful brands master the art of building value and loyalty with their customers by communicating […]
How To Validate Your Business Idea
How To Validate Your Business Idea 4 FUNDAMENTAL QUESTIONS THAT MUST BE ANSWERED How do we avoid spending time, money, and effort on products and services that won’t succeed in the market? How do we test ideas and validate our thinking in order to ensure that our products and services will stand out from what […]
How To Charge More For What You Currently Do
How to charge more for what you currently do STOP BEING COMPARED TO COMPETITORS How do we avoid customers drawing our products and services into comparisons that result in us having to fight on price? How do we instead attract customers that see the value in our products and services and are prepared to pay […]
Marketing. Where Do You Start?
Marketing. Where Should You Start? MAKING GOOD STRATEGIC DECISIONS What is the first piece of marketing you need for your business? There is a 4 step process (see below) to follow if you are interested in creating a brand with successful, and profitable, marketing! When starting a new business, launching a new product or service […]
Creating Connection With Customers
Creating A Connection With Customers Prioritise the why and the how What would you prefer to have, price-driven customers that come to you because you’re cheaper or value-driven customers that come because you have won their hearts and minds? The answer is pretty obvious. Value-driven customers are more loyal, willing to spend more on products […]
How To Price Products & Services
How To Price Product & Services ATTRACTING VALUE DRIVEN CUSTOMERS Pricing for most businesses is not something they love talking about. For most it is genuinely something that causes a lot of stress and worry. That is because for most businesses it means discussing their low margins, small profits and difficult customers that don’t pay […]