Does Your Brand Have A Compelling Story
Does Your Brand Have A Compelling Story COMMUNICATING TO CUSTOMER ON A DEEPER LEVEL Does your brand have a good reason to exist? Have you considered how you will connect with consumers on a deeper level compared to your competitors. Powerful brands master the art of building value and loyalty with their customers by communicating […]
How To Validate Your Business Idea
How To Validate Your Business Idea 4 FUNDAMENTAL QUESTIONS THAT MUST BE ANSWERED How do we avoid spending time, money, and effort on products and services that won’t succeed in the market? How do we test ideas and validate our thinking in order to ensure that our products and services will stand out from what […]
How To Charge More For What You Currently Do
How to charge more for what you currently do STOP BEING COMPARED TO COMPETITORS How do we avoid customers drawing our products and services into comparisons that result in us having to fight on price? How do we instead attract customers that see the value in our products and services and are prepared to pay […]
Marketing. Where Do You Start?
Marketing. Where Should You Start? MAKING GOOD STRATEGIC DECISIONS What is the first piece of marketing you need for your business? There is a 4 step process (see below) to follow if you are interested in creating a brand with successful, and profitable, marketing! When starting a new business, launching a new product or service […]
Creating Connection With Customers
Creating A Connection With Customers Prioritise the why and the how What would you prefer to have, price-driven customers that come to you because you’re cheaper or value-driven customers that come because you have won their hearts and minds? The answer is pretty obvious. Value-driven customers are more loyal, willing to spend more on products […]
How To Price Products & Services
How To Price Product & Services ATTRACTING VALUE DRIVEN CUSTOMERS Pricing for most businesses is not something they love talking about. For most it is genuinely something that causes a lot of stress and worry. That is because for most businesses it means discussing their low margins, small profits and difficult customers that don’t pay […]
How CrossFit Is Destroying A Billion Dollar Brand – A Brand Case Study
How CrossFit Is Destroying A Billion Dollar Brand A CASE STUDY “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker I […]
How To Pick A Niche
How To Pick A Niche 4 CRITERIA FOR SELECTING A STRONG MARKET A marketing professor asked his students, “If you were going to open a hotdog stand, and you could only have one advantage over your competitors . . . which would it be . . . ?” “Location! ….Quality! …. Low prices! ….Best taste!” […]
The Business Strategy That Makes $1 Million
The $1 Million Positioning Strategy HOW TO MAKE MORE BY DOING LESS How many direct competitors does your business have? How many potential customers would you have if those competitors didn’t exist? How much could you charge if you were the only business or brand in your category? What it sounds like is that you […]
Your Business Has ADHD
Your Business Has ADHD HOW PERSISTENCE CREATES GROWTH When I say Cadillac, what do you think of? A Bicycle or a Car? When I say IBM, what do you think of? A computer or an office copier? When I say Lamborghini, what do you think of? A sports car or a 4WD? When I say […]