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3 Types Of Emails That Have The Best Open Rates

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The Episode style email (Blog Post 1/3)

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An email list is easily one of the most valuable parts of any business. The larger, more engaged your email list is the better your ability to make consistent revenue.

There are a multitude of other benefits but instead of talking about the benefits of email list I wanted to give the solution to creating engaging content for your email list.

In this three part series I will cover the 3 main categories of email that you should be sending our to your list and automate in your funnels. These are:

  • Episode Style
  • Epiphany Style
  • Education Style

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The Episode Style email address is compelling because just like a tv series the list want to know ‘Whats next!?’.

In order to create a great episode email you should follow the structure of:

  • You captivating headline
  • Introduction to the problem
  • A story to give the problem context
  • Your solution to the problem
  • A Call To Action (CTA)

This will create an email that is easy to ready.

What is a Episode style email? Well in can be almost anything where the information is split over several email. We do this for two reasons:

  1. It keeps the emails short and consumable
  2. It gets readers to keep an eye out for future emails

Some great examples I use for an episode email the has high open rates for your business are:

  • What happened today emails
  • Controversial Topic emails
  • Story Based emails
  • Educational multipart training

Keep an eye out for the next two emails on the Epiphany style email and the Education style!

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