How CrossFit Is Destroying A Billion Dollar Brand – A Brand Case Study
How CrossFit Is Destroying A Billion Dollar Brand A CASE STUDY “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker I […]
How To Pick A Niche
How To Pick A Niche 4 CRITERIA FOR SELECTING A STRONG MARKET A marketing professor asked his students, “If you were going to open a hotdog stand, and you could only have one advantage over your competitors . . . which would it be . . . ?” “Location! ….Quality! …. Low prices! ….Best taste!” […]
The Business Strategy That Makes $1 Million
The $1 Million Positioning Strategy HOW TO MAKE MORE BY DOING LESS How many direct competitors does your business have? How many potential customers would you have if those competitors didn’t exist? How much could you charge if you were the only business or brand in your category? What it sounds like is that you […]
Your Business Has ADHD
Your Business Has ADHD HOW PERSISTENCE CREATES GROWTH When I say Cadillac, what do you think of? A Bicycle or a Car? When I say IBM, what do you think of? A computer or an office copier? When I say Lamborghini, what do you think of? A sports car or a 4WD? When I say […]
The Biggest Marketing Mistake You Can Make
Biggest Marketing Mistake A Business Can Make DON’T DO THIS! What is the biggest and most common mistake for marketing businesses? Easy, it is prioritising short term and expensive tactics like new websites, content, and ads before understanding the bigger strategy they need to make those deliverables successful. And it makes sense. You see a […]
Marketing Tool For Strategic Positioning — Exploring The Market Map
Marketing Tool For Strategic Positioning EXPLORING THE MARKET MAP Strategic decision making and effective market positioning. According to Nobel Prize winning psychologist Daniel Kahneman most people rely on intuitive thinking in order to make decisions. Unfortunately while this feels like the right thing to do, often leads to bad decisions that are not based on […]
The Formula To A Successful Brand
How To Make Your Business Easily Identifiable THE 3 STEPS TO LONG TERM BUSINESS SUCCESS If your company has direct competitors that are eating away at your market share then this is a solution for you. In the mind of the customer, there aren’t competitors, there are just options. The human mind deals with options, […]
How To Make Your Business Easily Identifiable
How To Make Your Business Easily Identifiable THE 4 COMPONENTS OF A BRAND IDENTITY Branding, a term that is thrown around a lot today, with a lot of different meanings. It traditionally referred to a company’s visual identity in the form of a logo. However, like most things in the marketing realm the term ‘brand’ […]
Success Starts With The Competition
Success Start With The Competition SECRET TO POSITIOING YOUR COMPANY FOR LONG TERM SUCCESS The modern day marketplace is as competitive as it has ever been. As I wrote about previously, in the ‘Evolution of Marketing’, the advancement of technology has enabled more cost effective methods for new companies to enter the market. There are […]
How To Better Understand Your Customers
How To Better Understand Your Customers. LEARNING THE 4 COMPONENTS OF A CUSTOMER PERSONA The evolution of marketing shows us that the successful brands today are ones that understand the importance of a customer focused approach. The advantages of focusing on the unserved customer rather than the product are too numerous to quickly mention now. […]